What’s in a Commercial Intelligence Report.
We produce one thing, and produce it in full: a structured analysis of one of your client’s markets. Your firm puts its name on it and takes it to the client. Here is what every report contains.
Request a sampleEvery report carries the same five sections.
Scoring of their market position
We rate the client’s standing in its market against defined criteria: whether its language is specific or generic, whether it speaks to a defined audience, whether it holds a difference a competitor could not also claim, and whether its claims are backed by evidence. The score is the quick read. The criteria are where the work sits.
The competitive map
The three closest competitors set out side by side, with more added if the brief calls for it: where each one sits in the market, who each is for, what each claims as its difference, what proof each puts forward, and how each looks and reads. Laid out so the client can see, often for the first time, how it actually compares.
Messaging analysis
The words the client uses, read against the words its competitors use, and the places the two are interchangeable. The phrases that feel distinctive from the inside almost always turn out to be the whole category’s vocabulary. We mark which of the client’s claims a competitor could make unchanged.
The open positions
The gaps. The positions in the market no competitor is credibly holding, named specifically, with the reasoning for why each is open and what it would take to claim it. This is the part the client is paying for.
The recommendations
The report does not stop at the diagnosis. It sets out what to fix first, what to claim, and what to prove, in order, so your fee earners can take the client through it as a plan rather than a verdict.
100% white-label.
The report goes out under your firm’s name and cover. Your client never sees us. Research firms in this field sell their own name; we sell yours.
Results are quicker than a bespoke study, because the underlying research already exists and we are not fielding it from scratch for each instruction. The fee is fixed at £3,990.
Not just the document.
A report a client did not ask for is easy to mishandle. So we do not only send the findings. We set out how to present them: the order to take them in, what to lead with, and how to put the conclusion to the client as the firm’s own reading of their market rather than a bought-in file.
A database of 9,680 firms across Europe and more than 6,000 in the United States.
That is the difference between a benchmarked read of a market and a look at the three competitors a client can already name. The reports are put together and checked by people with subject expertise in the relevant field.
Five law firms, five accountancy practices.
We work with no more than five of each at any one time. That keeps the analysis you resell genuinely yours, and lets you charge for access your competitors can’t get.